Erika Ayers leaving her Barstool Sports CEO job

Erika Ayers leaving her Barstool Sports CEO job

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Erika Ayers leaving her Barstool Sports CEO job






Sports Entertainment

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A new era is looming at Barstool Sports.

The Post has learned that Erika Ayers Badan is leaving her role as CEO.

Ayers Badan (formerly Nardini), 48, began at Barstool in 2016, shortly after it was acquired by The Chernin Group for $15 million, leading the company through enormous personnel, revenue and relevance expansion that saw it get acquired by PENN Entertainment for a total of over $500 million, but sold back to founder Dave Portnoy for $1 after the irreverent brand proved an impediment with state gambling regulators.

 Erika Nardini, CEO of Barstool Sports, is pictured in their offices on October 9, 2018.
Erika Ayers, CEO of Barstool Sports, is pictured in their offices on October 9, 2018. Annie Wermiel/NY Post
Erika Nardini, CEO of Barstool Sports, is pictured in their offices on October 9, 2018
Erika Ayers, CEO of Barstool Sports, is pictured in their offices on October 9, 2018 Annie Wermiel/NY Post

A former executive at AOL, she also previously served on WWE’s board. 

Ayers Badan and Barstool founder Dave Portnoy could not immediately be reached for comment.





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